As a key strategy for businesses seeking web visibility, local SEO can be significantly improved through the intelligent use of a topical map.
But what does it mean to talk about a 'topical map' in Local SEO? A topical map for Local SEO uses a network of closely related topics to create an intuitive structure for website content that is favorable for search engine algorithms and users.
The key to a successful topical map is understanding your audience and their common search queries. Using this knowledge, topic clusters can be developed around high-performing keywords to boost organic traffic.
First and foremost, thorough keyword research must be your initial step. Use tools like Google Keyword Planner or SEMRush to identify high-volume, low-competition keywords linked to your business or service.
Upon completing keyword research, craft topic clusters that center around the main keyword for every page on your website. Each secondary keyword should form its own sub-topic, all linking back to the pillar content.
Implementing a topical map into your local SEO strategy is beneficial in many ways. It organizes site content in a way that makes it easier for search engine algorithms to determine relevance, leading to more more info frequent appearances in search results and higher traffic.
All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.